Hello everyone! I hope you are excited for the bank holiday weekend! At C.Gars we always look forward to a bank holiday as the orders really do challenge us.
I decided this week to treat myself to a three day weekend and so my week started on Tuesday. Lisa had done a fantastic job the day prior to keep on top of our stock as well as pick the orders and send our stock sheet to the managers. It is a big job which keeps me very busy, but I usually have Lisa’s help with the orders, so to do it all alone was fantastic.
On Tuesday, I picked a lot of orders and checked everyone else’s. The process we do here before a parcel gets sent out is a time consuming process, but it is needed to ensure our customers get the correct products in a fantastic condition. Later on I completed all of the shop newsletters. Liam, our marketing manager, brought my attention to a new whisky that needed to be advertised! The brand new Glenallachie C.Gars Malt 10 Year Old Ruby Port Dominique London Exclusive. This was top secret until recently and I was also told that Glenallachie don’t normally do exclusive releases and so for us to get the exclusive bottling is a true testament to the work Dominique London are doing. Each newsletter got a little advert to mention this new release.
On Wednesday, after picking online orders, I created a news article and article for the C.Gars cigar library all about the new Glenallachie. You can read it here. Later on in the day I received an order for a box of Alec Bradley Black Market Torpedo – I found it interesting as the singles aren’t a great seller but then when I researched the sale it turns out this customer orders a box every couple of weeks! You know you love a cigar when you order a box so often. It made me think, what other cigars sell better as a box over singles and another one popped up – The Blackbird Crow Corona, again we sell more boxes than we do singles. We do offer a box for cheaper than we do buying them individually, so maybe if there’s a cigar you really like, buy the box.
Thursday was stock count day, due to Ben and Sarah having a lovely trip to the Gawith Hoggarth factory, we were short staffed last week and didn’t have the chance to do it. So this week Lisa and I completed it with a good amount of time to spare. I also noticed a customer had purchased two boxes of Chateau Diadem Petit Belicoso. We had these as a try something new cigar towards the end of last year, this gave many customers a great opportunity to try it and love it. This customer must have loved them to buy two boxes!
On Friday, we picked a lot of a very special sampler – The “A Burst of Flavour Sampler” . We offered them for slightly cheaper and lots of people bought them. I mean 11 cigars for £60.00 is a great offer! Afterwards, It was time to look through my sales of underperforming cigars to see if lowering the price has helped them sell. It’s a large list and but I got it completed! I can certainly say the public love a bargain. I also helped pack some orders, we received a delivery of Germains Pipe tobacco and as it is so hard to get, a lot of orders flood in and it goes out of stock immediately! And so I was helping the team pack them so we had a nice and empty packing room ready for the busy bank holiday.
I hope you have enjoyed this weeks goings on.
So long for now.
Oliver







