After an eventful week last week, struggling with illness and other business, I have to say it was nice to come back to the office. I get a lot of questions about my job, most notably “do you just sit and smoke cigars and drink whisky all day?”. No – as it turns out, I do not!
I don’t think I’ve ever been able to describe my job properly to most, as it’s one that doesn’t sit within one category and the more I explain, the more questions come up. But I guess that’s kind of cool – it makes me feel grateful that I don’t just have a typical “boring” job.
So what do I actually do then? Let’s run you through it.
My job title is Marketing Specialist, and I am responsible for many website-based tasks, alongside with social media posts, cigar subscriptions, creating content and hosting events. On the website, I update many of the banners you see and also updating and creating reports on our Portal pages. The Portals are a dedicated website page for specific brands to educate people about their products, ultimately with the aim to persuade to buy – I mean, that’s always the goal, right? Sales. I’m very proud of these pages, as I get to liaise with the brands and create something special.
With the content creation side of things, I plan, film and edit video content for consumers, with the intent to educate. This includes short videos, interviews, reviews, how-to’s, gift guides and more.
I plan and execute my subscription each month too, the A Taste of the New World Cigar Subscription. Each month I choose two fantastic premium cigars to send out to subscribers to smoke – it’s a great way for those receiving the cigars to make an educated decision on whether they’d like to purchase more. I always say though – it’s more important to know what you don’t like than what you do like.
There are other aspects of my job too, but I won’t bore you with those details – it’s typically just admin bits.
Moving on, this week has been productive and brought some exciting news too.
I filmed two videos – one for my next subscription overview, and the other was a sit-down interview with Anthony Rossouw from Bright Leaf, where we sample the CAO Cameroon and discuss how Cameroon tobacco almost became extinct on the 1990’s, how vitola makes a difference and more. It’s available on the C.Gars Ltd YouTube channel today (10th July) at 5:30pm BST.
The next edition of the C.Gars Ltd Magazine (Autumn/Winter 2026) is now in full swing, with a handful of the Marketing team working away at it, and so I’ve been taking pictures, editing and planning to make it look as good as I can! I can’t wait for you all to see it when it releases.
We received some exciting news too – Bobby Newman, from J.C. Newman (responsible for some of the best-selling New World cigars like Brickhouse) is due to visit the UK in September, and I believe that C.Gars/ Turmeaus are planning an event with him during this time – fingers crossed I get to go and meet him!
So this week has definitely been more relaxed than last week, which I am thankful for, and as the weekend arrives I can feel glad that I have been productive and look forward to some rewarding food and drinks in the sun!
Keep an eye out on the blog next week for another update – stay safe and happy herfing!
Lewis